NOME饰品货架,nome展示架,NOME货架饰品设计创意图

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NOME饰品货架,nome展示架,NOME货架饰品设计创意图

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Xu Xin said at the press conference that NOME has captured the advantages of foreign design and the dividends of China's supply chain, and has a real price/performance ratio. She said she had gone shopping in Nomi, "the shops and the merchandise were very designed, bought a lot, only spent more than 100 yuan。"

Xu Xin, founder of Today's Capital For the new retail rules of the home, Xu Xin admitted that the new retail has three controls: control of goods, control of stores, control the mind.
(1) Control refers to to build their own brand and own design, even extended to the supply chain; (2) control stores refers to the need for direct or direct management; (3) control of the mind refers to the rapid expansion of the brand, store layout reasonable and rapid, when covering 20% of the population when the control of the consumer's mind。
　
以门店和产品为载体 用户自迭代的商业模式

　　在发布会上，陈浩还解密了NOME的 “用户自迭代的商业模式”。基于消费者的日常生活体验，陈浩介绍到，NOME以门店和产品为载体，让消费者成为NOME商业模式的重要组成部分；再通过数据分析捕捉发掘用户需求，随着用户需求不断的扩大、**、积累而成长，从而持续的为消费者提供符合需求的产品，让消费者和NOME构成共生的复合生命体。

　　And this innovative business model, but also fully recognized by the capital. Today's founder, Xu Xin, also interpreted NOME's business model. She said that after the ups and downs of the past few years from Online to Offline, the online dividends of the mobile internet have come to an end, offline traffic is becoming a new battleground, and the opportunity for new entrances lies in the depth of demand for rigidity.
NOME to user experience as the center, reconstruction of the "human yard" combination, create a "user self-iteration business model", farewell backward, embrace upgrade, found a broken wall of home retail market, mining into a fast-growing trillion-dollar blue sea market, not only conform to the consumer trend, but also lead the industry's transformation。

8年将开出300家门店 下半年启动海外扩张计划

　　赢商网获悉，NOME已经入驻深圳的coco park、深圳龙岗万科，广州正佳广场等多家购物中心。对于未来，陈浩透露，NOME拥有可覆盖全国市场的渠道资源，2018年计划进驻国内购物中心、主流购物中心及社区购物中心开店300家。2018年下半年将启动海外扩张计划，首轮布局亚太区，包括新加坡、马来西亚、泰国、菲律宾在内的20多个国家和地区。预计2020年，NOME将在国内开店2000家，海外1000家，此外还计划立开设500家1500~6000平米的用户体验中心，届时规模将达500亿元人民币。
如今，越来越多的家居企业以产品年轻化、营销趣味化等方式来应对85后至90后的主力消费群体。新一代消费者更偏爱消费过程中的便利、体验、甚至社交属性，这对家居零售场景提出了更高的挑战。而万变不离其宗，其本质也是要抓住消费者日益变化的需求。
NOME饰品货架, nome展示架,NOME货架饰品设计创意图。